If you do not need to use search engines as a promotion tool
then we recommend using flash on your website as this can give
your website a real professional feel. However, you should not
expect particularly high rankings on search engines such as Google.
Google and many other search engines pretty much ignore meta
tags within your HTML code and work by sending in a "crawler
or bot" to your website and collecting information
from the text that exists on each page. Flash is generally made
up of images so this would mean that there would be no real text
for Google to read if the whole page is flash based.
Flash can slow a website download speed and harm
Even a flash introduction can do your search engine rankings
harm. The first page shown of any site is known
as the index page, the index page is generally the most important
page on your website as search engines tend to "favour"
these pages and display an index page higher up in the results
than any other pages. In theory, if two web pages that
are identical in every way were put next to each other on a search
engine, except one was an index page and the other was a product
page then the index page would be ranked above the product page,
therefore if search engine ranking is important to you then using
your index page to display a flash introduction is possibly wasting
a good chance of having a top placement on the engines.
Using Frames in a Website
You can usually (but not always) identify a website that uses
frames when the navigation stays fixed whilst the main body content
has a scroller bar. Frames have several benefits, mainly the benefit
of easier updates for web designers. We use frames ourselves in
certain sections of this website but the use is very limited.
If your whole website has been built using this method - this
is very likely to be hindering the ability to get the whole of
your website fully
indexed. A lot of web design companies believe that
this can be overcome by using a no frames tag within the code,
but in our experience, this offers little in solving the known
issues with framed websites.
Frames can and still do have a use in web design but if you are
planning on using search engines for promotion then we recommend
steering well clear of the use of frames. We have removed frames
from a client website, then witnessed an 800% increase in traffic
within 6 weeks.
Do you have a framed website, a website that overuses flash,
or just a website that doesn't gain the high rankings or amount
of business you expected? Contact
us for a quotation to turn your website into something lost
amongst the millions of others into something that leads the way.