Enter the year 2010 - more websites - more competition - more
web users. Search
engine optimisation is now more important than ever
before with so much overcrowding and competition for top placements
on the major search engines. Search engine optimisation requires
considerable expertise. It is vital that each page on your website
is set up correctly, as each of the search engines employ different
ranking formulae. This means each page needs writing to satisfy
these formulae for the major search engines in terms of both how
your text is laid out on each page to how the coding is set.
As marketing specialists, we have invested immense amounts of
time into research on search engine optimisation and continue
with this work in an ever changing area to ensure each page of
your website makes full use of its potential to gain you extra
There is a relationship between website design
and search engine optimisation
Web design is not just about creating the best looking websites.
What is the point in having costly graphic design or a flash
website if nobody ever finds it? Ask yourself what you
expect from a website, or more importantly, what do your users
expect? What is equally important is having a website that has
been built from the very beginning with your keywords in mind
to ensure you get found when it counts. Most people think that
merely building a website and putting it online will be enough.
In fact without search engine optimisation and search engine submission,
you will rarely see any visitors at all.
Are you in a highly competitive business?
millions of search results for your keywords? So do we but it
doesn't stop us! Do you feel that getting daily traffic to your
website is an impossible task? Depending on your desires and
type of business, you may need to consider an ongoing campaign
to gain your goal. Search engine optimisation is an ongoing process
for many companies, including us.
A few examples of areas that are regarded as highly competitive
on the Internet include travel websites - any adult related content
- gambling websites and casinos, web designing and search engine
promotion - web hosting - hotels - and more recently, partly because
of the extreme rate of growth on the Internet over the past 12
websites have now become much more difficult to gain
and maintain first page listings for without an ongoing campaign.
Costs of this ongoing process vary from project to project and
will depend on how competitive your keywords are, but do bear
in mind that it is not always necessary to implement an ongoing
campaign. One fail-safe way of gaining more traffic and better
listings over time is to write good text rich content for your
website and keep topping up that content with more of the same.
In our eyes, each page of your website will be an area to target
another variation of your keywords. Which then converts to more
Have you had a "great value" offer
of submission to 1000's of search engines?
We also receive these offers. The only problem is that submission
to 1000's of search engines alone will actually do your business
no good whatsoever. First of all, your website would need to be
prepared for submission to stand any chance of appearing. Secondly,
there are only a handful of search engines that your potential
customers would use. We only carry out submission to the most
important search engines. More
on search engine submission.