Search engine promotion

Enter the year 2010 - more websites - more competition - more web users. Search engine optimisation is now more important than ever before with so much overcrowding and competition for top placements on the major search engines. Search engine optimisation requires considerable expertise. It is vital that each page on your website is set up correctly, as each of the search engines employ different ranking formulae. This means each page needs writing to satisfy these formulae for the major search engines in terms of both how your text is laid out on each page to how the coding is set.

As marketing specialists, we have invested immense amounts of time into research on search engine optimisation and continue with this work in an ever changing area to ensure each page of your website makes full use of its potential to gain you extra business.

There is a relationship between website design and search engine optimisation

Web design is not just about creating the best looking websites. What is the point in having costly graphic design or a flash website if nobody ever finds it? Ask yourself what you expect from a website, or more importantly, what do your users expect? What is equally important is having a website that has been built from the very beginning with your keywords in mind to ensure you get found when it counts. Most people think that merely building a website and putting it online will be enough. In fact without search engine optimisation and search engine submission, you will rarely see any visitors at all.

Are you in a highly competitive business?

Seeing millions of search results for your keywords? So do we but it doesn't stop us! Do you feel that getting daily traffic to your website is an impossible task? Depending on your desires and type of business, you may need to consider an ongoing campaign to gain your goal. Search engine optimisation is an ongoing process for many companies, including us.

A few examples of areas that are regarded as highly competitive on the Internet include travel websites - any adult related content - gambling websites and casinos, web designing and search engine promotion - web hosting - hotels - and more recently, partly because of the extreme rate of growth on the Internet over the past 12 months, e-commerce websites have now become much more difficult to gain and maintain first page listings for without an ongoing campaign. Costs of this ongoing process vary from project to project and will depend on how competitive your keywords are, but do bear in mind that it is not always necessary to implement an ongoing campaign. One fail-safe way of gaining more traffic and better listings over time is to write good text rich content for your website and keep topping up that content with more of the same. In our eyes, each page of your website will be an area to target another variation of your keywords. Which then converts to more visitors.

Have you had a "great value" offer of submission to 1000's of search engines?

We also receive these offers. The only problem is that submission to 1000's of search engines alone will actually do your business no good whatsoever. First of all, your website would need to be prepared for submission to stand any chance of appearing. Secondly, there are only a handful of search engines that your potential customers would use. We only carry out submission to the most important search engines. More on search engine submission.